Drag

Studio

El Kawther, Hurghada

Twelve years of brand work, run out of one room on the Red Sea. Strategy, identity, product and marketing sit at the same table, so nothing is lost in a hand-off.

Most of our clients come to us at a turning point: a new location, a new market, a name that stopped fitting. We take the brand apart, decide what it should stand for, then rebuild it across every surface a customer touches — from the logo to the checkout to the ad that brought them there.

See the work
Studio
Design Egy
Based
El Kawther, Hurghada
Experience
12+ years
Projects delivered
320+
Disciplines
Branding, Web, Product, Marketing
Working languages
Arabic, English

Palette

5 values, 1 accent

The identity this page is set in. We hold clients to the same discipline: a small palette, one accent, and a written reason for every value.

  • #020303InkPage ground and body copy
  • #DC0B10Signal RedOne accent, used where it changes a decision
  • #FFFFFFPaperLight sections and card surfaces
  • #7A7A7ASteelSecondary copy and captions
  • #E6E7E8MistRules, dividers and panel fills

Method

In order, every time
  1. Listen

    We start with your numbers and your customers, not a moodboard.

  2. Define

    Positioning, naming, and the one thing your brand should be known for.

  3. Design

    Identity, screens, and the guidelines that keep it consistent after we leave.

  4. Build

    Sites and apps, shipped and tested on the devices your customers actually use.

  5. Grow

    Campaigns, search and content, measured against sales rather than likes.

Who you work with

No account layer

Brand designers

Identity systems, guidelines, packaging and print.

Product designers

Research, wireframes and UI systems for web and mobile.

Engineers

Front-end, back-end, e-commerce and integrations.

Marketers

Paid, organic, content and the reporting behind them.

Client index

12 published projects
JAFF GmbH
Real estate, Germany
REDEX
Mobility
MP7 Alliance
Strategy
Bay Valley Safari
Desert tourism, Hurghada
Blue Hole Limousine
Transfers & travel
Dive & Blue
Diving & watersports
We Kite
Watersports
Destination Expert
Travel
Garden & Grain
Food distribution
Pure Media
Media production
Hire Hub
Recruitment
I Luv Me
Beauty & nail care
Yasmine Adel

Design Egy rebuilt our identity and website from scratch. Bookings went up within the first month and the brand finally feels like us.

Yasmine Adel

Founder, Nile Dental Clinic

Omar Khaled

They shipped our mobile app on time and handled the launch marketing end to end. A genuinely senior team that just gets it.

Omar Khaled

CEO, Blue Coast Resort

Mariam Hassan

Our SEO and social campaigns finally have a clear strategy. Traffic and leads are the best they have ever been.

Mariam Hassan

Marketing Lead, Cairo Bistro

Stay ahead withour top notch digital services