Most agencies report impressions.Impressions do not pay salaries.
We run paid, search and social against one number you pick — usually cost per lead, or cost per booking. Everything else on the dashboard is diagnostics.
Marketing sits beside the brand and web teams here, so a campaign is never fighting the page it points at. If the landing page is the problem, we fix the landing page.
Where the budget goes
- 45%Paid media
- Meta and Google, split by what converts, not by habit.
- 20%Search
- Technical fixes and local SEO, so traffic keeps arriving when the spend stops.
- 20%Social
- A calendar you can actually keep, in Arabic and English.
- 15%Creative
- Photo, video and the ad variants that keep a campaign from going stale.
Every plan is different. This is where a first month usually lands before the numbers start moving it.
How a month runs
Before week one: account audit, tracking set up, and one goal everyone agrees on.
- Week 1
Live
Tracking, audiences and the first creative set go out.
- Week 2
First read
Losing ads off. Budget moves to what is working.
- Week 3
Test
New creative against the winner, and landing-page fixes if that is where people drop.
- Week 4
Report
One page, one call, and the plan for next month.
The page you actually read
- Spend
- What went out, per channel
- Leads
- Calls, forms, messages, bookings
- Cost per lead
- Spend ÷ leads, against last month
- Best creative
- The ad that earned its budget
- What changes next
- Three lines, no jargon
Prepared by Design Egy · El Kawther, Hurghada
One page. Every month. Written so you can forward it to a partner who was never in the meetings.
You keep the ad accounts, the pixel and the data. If we ever stop working together, nothing has to be rebuilt.
Whether this fits
Good fit
- You sell something with margin — rooms, treatments, property, packages.
- Someone answers the phone, the form or the DM within the hour.
- You want the site and the ads pulling in the same direction.
- You can give it a season, not a week.
Not a fit
- You need the results by Friday.
- Followers are the goal.
- The offer and the price are still undecided.
- Nobody on your side can approve creative.
Design Egy rebuilt our identity and website from scratch. Bookings went up within the first month and the brand finally feels like us.
They shipped our mobile app on time and handled the launch marketing end to end. A genuinely senior team that just gets it.
Our SEO and social campaigns finally have a clear strategy. Traffic and leads are the best they have ever been.